You’re holding it together - but only just
- You’re trying to lead with empathy, hold the boundaries, show up at your best… and somehow still get results.
- Inside? You’re tired. Resentful. Spread too thin. And wondering why no one else seems to feel the weight like you do.
- This is coaching for female leaders who are carrying too much - emotionally, mentally, and operationally - and are ready to lead differently.
This Is For You If
You feel like you’re parenting your team, not leading them.
You’re keeping the peace - but it’s costing you your spark.
You’re the go-to fix-it person, even when no one sees it.
You know hybrid’s draining accountability, but don’t know how to pull it back.
You’re starting to wonder: Can I even keep doing this?
This isn’t coaching
It’s not mentoring
It’s not another leadership programme.
It’s focused, strategic consultancy for when you need answers - not more questions.
What You’ll Get
- A shift in how you lead - and how you feel about it
- Clarity on what’s dragging you down - and how to reset it
- Language and confidence to tackle what you’ve been avoiding
- Tools to speak up, hold the line, and build a culture that works
- A space to breathe, reflect, and stop carrying everything alone
This isn’t therapy. It’s not mentoring. And it’s definitely not fluffy.
It’s strategic, emotionally intelligent coaching - designed for women who want to lead with more power and less pressure.
Book your clarity call
I’m Catherine Armshaw
I’ve led teams. I’ve sat in boardrooms. And I’ve hit that moment - the one where you realise that something has to change, or you’ll break before the business does.
I created this coaching offer for women like you - women who’ve built brilliant careers, but who are now holding it all together with gritted teeth and guilt.
You don’t need someone to tell you to journal more.
You need someone who sees what you’re carrying - and can help you lead in a way that protects your energy, sharpens your clarity, and restores your authority.
I bring 20+ years of people, leadership and transformation experience to the table. And and I created the PEOPLE Principles™ Framework to help fix what’s draining performance in hybrid, people-led businesses.
My coaching blends that strategic clarity with the tools of woman-centred transformation - grounding you in strength, not stretch.
This is about changing how you lead - and how you live while leading.
Book your clarity call
What Happens Next
This starts with a short, no-pressure clarity call
We’ll talk about what’s going on, what’s feeling heavy - and whether this kind of support feels like a fit.
There’s no obligation. Just space.
If we move forward, we’ll agree a coaching package that fits your pace, energy and goals.
Book your clarity call