Your team isn’t

‘unmotivated’.

You’re just bleeding productivity because the truth isn’t surfacing early enough.

If you want faster decisions, less rework, fewer missed signals, and a team that actually owns problems before they hit the client - you don’t need another strategy deck.

You need a repeatable conversation rhythm that makes performance visible again.

Start Coffee Huddle™ now

Small investment. Immediate access. Start this week.

The problem you’re living with

Even if no one says it out loud

You’re not lying awake at night wishing your team would ‘talk more’.

You’re lying awake thinking about:

  • Lost productivity
  • Rework and mistakes that should’ve been avoidable
  • Missed signals (too late to fix, once the client’s already felt it)
  • Slow decisions that drag everything down
  • Problems surfacing late - when they’re expensive
  • Bare minimum energy and invisible disengagement, and
  • The knock-on effect on customers, cashflow, and credibility.

And the most irritating part?

You can’t fix what you can’t see.
And right now, too much of what matters is staying unspoken.

Micro truth

(the one nobody admits)

Most businesses like yours don’t have a ‘people problem’.

They have a signal problem.

The signal is trapped:

  • In people’s heads
  • In WhatsApps and side chats
  • In quiet resentment
  • In “it’s fine” silence
  • In meetings that are too formal for honesty, and
  • In leaders carrying everything because no one else is stepping up.

Now imagine this instead

Imagine you could walk into next week with a team that:

- Spots issues early - before they become client problems.

- Makes decisions faster - without everything bouncing back to you.

- Raises blockers without drama - and fixes them quickly.

- Shares ideas that save time and money - because it’s safe to speak.

- Owns actions - without you chasing and rescuing.

- Feels lighter to lead - because it’s no longer all on you.

Not through a restructure. Not through another ‘initiative’.

Just through one simple change: the right conversations, on repeat.

Yes - I want that rhythm

Your Mission

should you choose to accept it
Transform how your team communicates, collaborates and performs - one conversation at a time.

That’s it. That’s the whole point.                  

Coffee Huddle™ is the simplest way to start shifting your business from:
done-to, top-down, silent compliance
to
people-first, two-way, ownership-driven performance

This isn’t theory. It’s built from real businesses.

I didn’t create this from a whiteboard or a weekend brainstorm.

I built it from years spent inside organisations like yours – watching capable people struggle in systems that were never designed for modern work.

Here’s what I see again and again:

  • Good people waiting for direction instead of taking ownership.
  • Problems surfacing too late – after clients feel the impact.
  • Decisions dragging because no one is quite sure who owns what.
  • Leaders carrying far too much in their heads, firefighting instead of building.
  • Teams working hard, but not always on the right things.

Not because people don’t care.
But because the way work happens hasn’t kept up with how business now operates.

I’ve seen what happens when you change how conversations happen – not with more meetings, more tools, or more pressure, but with simple, repeatable structures that give people permission to speak up, take ownership, and act sooner.

That’s what Coffee Huddle™ was built to unlock – one conversation at a time.

No fluff.
No motivation posters.

Just practical, human systems that surface reality earlier, reduce friction, and create momentum where it’s been missing.

Why this works 

(when other things don’t)

Most initiatives fail because they rely on intention.

This works because it changes behaviour.

It doesn’t ask people to:

  • Be more engaged
  • Communicate better, or
  • Take more responsibility.

It gives you a clear, repeatable way to do it – in the flow of real work.

That’s why leaders tell me this feels:

  • Lighter, not heavier
  • Faster, not slower
  • More honest, not more exhausting.

And why teams often say:

“This is the first time we’ve actually talked about what gets in the way.”

If you’re wondering whether this will work for your business…

Your business relies on people, right? – their judgement, decisions, energy, and follow-through – so then this naturally applies to your business.

This was designed for:

  • Service-based businesses
  • Hybrid or growing teams
  • Businesses that need to adapt, not stand still (which should be all…).

It doesn’t matter whether you’re at 20 people or 200 people.

The patterns are the same.
Only the scale changes.

The Barista Challenge

This isn’t ‘buy and hope’.

Inside Coffee Huddle™, you’ll follow the Barista Challenge - a guided 8 step mini pathway that makes it ridiculously easy to implement.

You’ll:

  • Pick your first huddle style
  • Run it with confidence (without awkwardness)
  • Collect momentum fast, and
  • Build a repeatable rhythm your team actually enjoys.

It isn’t a course.
It’s a conversation-led transformation.

It’s simple. Light. Fast to action.

What Coffee Huddle™
actually is

Coffee Huddle™ is a ready-to-run conversation system for modern teams.

Built for Business. Backed by Behavioural Insight.

Not fluffy chat prompts.
Not a ‘culture workshop’.
Not another meeting.

It’s a plug-in rhythm that helps you:

  • Surface reality early
  • Build clarity and ownership
  • Strengthen engagement
  • Unlock improvement ideas, and
  • Keep performance moving - without burning you out.

You can run it:

  • In-office, hybrid, remote
  • On laptops or phones
  • In 20-30 minutes
  • Weekly, twice weekly, or in bursts when you need traction.

And you can start seeing a difference within days - because the win is immediate: you finally hear what’s really going on.

What you get

(the full toolkit)

Coffee Huddle™ includes:

  • A quick-start guide so you’re not overthinking it
  • The core huddle formats (so you can match the moment)
  • Prompt sets that make honesty easier
  • Facilitation cues (so it doesn’t turn into a moan-fest) and
  • Simple action capture (so conversations lead to change).

Everything is written so you can run it even if you’re tired, busy, and fed up of carrying the business.

This is the part most leaders miss

You don’t need ‘more output’.

You need better flow:

  • Better truth flow
  • Better decision flow
  • Better ownership flow
  • Better improvement flow.

Coffee Huddle™ is how you start that - without making your world heavier.

It’s the starter engine. 

Why this matters commercially (Not just culturally)

Gallup estimates low engagement costs the global economy trillions in lost productivity. Gallup.com
You don’t need the global number, though.

You feel your version of it every week:            

  • The time sink of avoidable confusion
  • The cost of rework
  • The ‘nearly’ mistakes
  • The slow handovers
  • The quiet disengagement
  • The customer experience slipping by inches.

Coffee Huddle™ is built to stop that bleed - fast.

Why the next 12–24 months matter more than the last 10 years

The ground has shifted whether you like it or not.

  • AI is accelerating change and competition rules
  • Intergenerational communication and working preferences, behaviours and expectations are
    clashing, and
  • Old ways of working don’t work like they used to.

If you rely on:

  • Informal communication
  • Heroic leadership
  • People ‘just knowing what to do’.

You’re carrying more risk than you think.

The next 12–24 months will quietly determine whether:

Your business adapts and strengthens, or

Slowly drifts, without a single obvious breaking point.

Standing still isn’t neutral anymore.
It’s the most expensive option.

What this is really costing you

When your people aren’t aligned, empowered or able to raise issues early:

  • Work takes longer than it should
  • Mistakes repeat
  • Energy leaks everywhere
  • You become the decision bottleneck, and
  • Customers feel the impact before you do.

Even small inefficiencies, repeated week after week, can cost you tens - sometimes hundreds - of thousands in lost time, wasted effort and missed opportunity.

You don’t need a spreadsheet to feel this.
You already do.

Start Coffee Huddle™ now

Why listen 

to me

I’m Catherine Armshaw.

I’ve spent 20+ years working with business leaders and organisations trying to make ‘change’ work. Watching traditional, top-down theoretical approaches quietly fail in the process.

And it nearly always boils down to one thing: communication breakdowns.

Coffee Huddle™ exists because I’ve seen what happens when:

  • Leaders don’t get the truth early enough
  • Staff stop speaking up
  • Hybrid working amplifies silence, and
  • Performance issues become expensive before anyone names them.

This is the simpler, faster, people-first system I wish more businesses had adopted years ago.

Coffee Huddle™ is the antidote to all of that.

Who this is for

Coffee Huddle™ is for you if:

  • You run an SME and you’re done carrying it all
  • You want higher productivity without squeezing people harder
  • You need faster decisions and fewer mistakes
  • You want a team that owns problems and improvements, and
  • You’re serious about building a business that can handle 2026 and beyond.

 It’s not for you if:

  • You want a quick fix without changing how you lead
  • You don’t want staff voice or ownership (because that’s the whole point), or
  • You’re looking for a long training course (this is action-first). 
Price and what to do next

This is a small investment cost of:  

ÂŁ197

Compare this to:

  • One avoidable client issue

  • One resignation you didn’t see coming

  • One month of dragging decisions, or

  • One quarter of flat performance because no one is speaking up.

Click below, get instant access, and start your diagnostic journey this week. 

Get PEOPLE Principles™ Diagnostic now
Frequently Asked Questions

Is this just ‘more meetings’?
No. It replaces vague, ineffective catch-ups with a short, structured rhythm that actually produces clarity and action.

Will this work in a non-office environment (warehouse, on-site, frontline)?
Yes. The formats are designed to work wherever teams operate - short, practical, and easy to run.

Can I use this in a fully remote team?
Yes. It works anywhere - Zoom, office, outdoors.

What if my team is quiet or cynical?
That’s normal. Coffee Huddle™ is built to make participation safer and easier - without forcing ‘sharing circles’.

How fast will I see results?
Most leaders feel a shift immediately - because the first win is truth surfacing. The performance lift follows as you repeat the rhythm.

Isn’t this just another meeting?
No. Coffee Huddle™ is a ritual. 20 minutes that surface what reports and stand-ups never do.

We already do stand-ups. Why both?
Stand-ups track tasks. Huddles surface ideas, issues, and energy. Together, they cover the full picture.

What if my team is small?
Even better. Coffee Huddle™ scales with you.

We’re already so busy. How do we find the time?
It’s 20 minutes - and saves hours.

What if my team won’t talk?
The prompts break the silence. Even the quietest voices open up once the space feels safe. 

Is it expensive?
No. It’s £147 - less than a team meal out. One avoided resignation saves thousands.

Buy now

Guarantee

Try it risk-free. If after 7 days along the challenge you don’t start to see a shift in how your team shows up, I’ll refund you. No questions asked.

You can keep hoping things

  settle down’.

Or you can build the one thing most businesses are missing:

A consistent rhythm where reality surfaces early - and performance can actually improve.

Yes - I’m ready to start Coffee Huddle™