The 

Diagnostic

 

Something’s bleeding. You can feel it.

If you want to get absolute clarity on what’s really going wrong in your business – and exactly which three things you need to fix
first, fast…

You DON’T need a six-month programme.

You need a quick diagnostic solution to guide you in 9 easy steps.

Start the PEOPLE Principles™ Diagnostic now

You’re not by

Yourself
You know that your business feels harder than it should right now, and you’re not imagining it.

  • Work takes longer.

  • Decisions drag.

  • Problems surface late when they’re already expensive.

  • Clients feel the knock-on effects.

  • Your leadership team is busy… but progress feels slow.

And the most frustrating part?

You’re doing things but you’re not confident you’re doing the right things.

At 4am, you’re not worrying about ‘culture’ or

‘engagement frameworks’

You’re worrying about:

  • Lost productivity

  • Rework and inefficiency

  • Missed warning signs

  • Slow or hesitant decisions

  • People doing the bare minimum

  • Issues landing on your desk too late, and

  • The impact this is having on clients, cash flow, and reputation.

Like you, most leaders don’t lack effort or intent.

They lack clarity.

And the most irritating part?

You can’t fix what you can’t see.
And right now, too much of what matters is staying unspoken.

Micro truth

(the one nobody admits)

Most businesses like yours don’t have a ‘people problem’.

They have a clarity problem caused by a signal problem.

And the signal is trapped:

  • In people’s heads

  • In WhatsApps and side chats

  • In quiet resentment

  • In “it’s fine” silence

  • In meetings that are too formal for honesty, and

  • In leaders carrying everything because no one else is
    stepping up.

Yes - I want that Clarity

Now imagine this

instead

Your Mission (and this matters)

Your Mission, should you choose to accept it, is to get absolute clarity about what’s going wrong in your business – and exactly which three things you need to fix first.

  • Not ten things.

  • Not a long wish-list.

  • Not a strategy deck that gathers dust.

  • Three.

  • Clear.

  • Actionable.

This Diagnostic exists for one reason:
to cut through complexity and give you decision-grade insight.

This isn’t theory. It’s built from real businesses.

I didn’t create this from a whiteboard or a weekend brainstorm.

I built it from years spent inside organisations like yours watching capable people struggle in systems that were never designed for modern work.

Here’s what I see again and again:

  • Good people waiting for direction instead of taking ownership.

  • Problems surfacing too late - after clients feel the impact.

  • Decisions dragging because no one is quite sure who owns what.

  • Leaders carrying far too much in their heads, firefighting instead of building.

  • Teams working hard, but not always on the right things.

Not because people don’t care.

But because the way work happens hasn’t kept up with how business now operates.

I’ve seen what happens when you change how conversations happen – not with more meetings, more tools, or more pressure, but with simple, repeatable structures that give people permission to speak up, take ownership, and act sooner.

That’s exactly what the Diagnostic is designed to surface – clearly, quickly, and without guesswork.

No fluff.
No motivation posters.

Just practical, human systems that surface reality earlier, reduce friction, and create momentum where it’s been missing.

Why this works

(when other things don’t)

Most initiatives fail because they rely on intention.

This works because it changes behaviour.

It doesn’t ask people to:

  • Be more engaged

  • Communicate better, or

  • Take more responsibility.

It gives you a clear, repeatable way to do it in the flow of real work.

That’s why leaders tell me this feels:

  • Lighter, not heavier

  • Faster, not slower, and

  • More honest, not more exhausting.

And why teams often say:

“This is the first time we’ve actually talked about what gets in the way.”

If you’re wondering whether this will work for your

business

Your business relies on people, right? – their judgement, decisions, energy, and follow-through, so this then naturally applies to you.

This was designed for:

  • Service-based businesses

  • Hybrid or growing teams

  • Businesses that need to adapt, not stand still (which should be all…).

It doesn’t matter whether you’re at 20 people or 200 people.

The patterns are the same.
Only the scale changes.

The

 Insight Expedition

 

The PEOPLE Principles™ Diagnostic is not something you ‘fill in and forget’.

It’s a guided 9-step clarity expedition, or journey.

You’ll be taken through the business lens by lens, building understanding as you go.

Along the way you’ll:

  • Surface what’s really happening

  • Reveal patterns you can’t see from inside the day-to-day, and

  • Turn lived experience into usable insight.

No jargon.
No fluff.
No generic benchmarking that doesn’t fit your reality.

Just structured thinking, designed to help you see your business properly.

Join the Insight Expedition
What Actually Is the Diagnostic?

The Diagnostic is a business health check for reality.

Not a glossy report that gathers dust.
Not a consultancy tie-in.

It’s a guided journey of 9 stepping stones and focused activities that helps you get a sharp, clear picture of:

  • Where you’re stuck.

  • Why it’s happening.

  • What three things to tackle first.

Think of it as turning the lights on in a room you’ve been stumbling through.

Imagine Knowing…

  • Exactly where work is stalling - and why.

  • What’s really driving sickness, churn, and patchy delivery.

  • Where the blancmange layers are choking communication.

  • How intergenerational tensions are leaving leadership gaps, and

  • What you can do now to help survive the tsunami of change.

Imagine leading with clarity instead of crossed fingers.

Get the Diagnostic today
Built for speed

 

(because you don’t have time to waste)

This isn’t a six-month consulting exercise.

You don’t need:

  • Workshops every week

  • Endless interviews, or

  • Armies of external consultants.

You need clarity, quickly.

Most leaders start seeing patterns emerge quickly and early – because the Diagnostic is designed to create step change momentum, not overwhelm.

Small insight → sharper thinking → better decisions.

What you get

(the full toolkit)

PEOPLE Principles Diagnostic™ includes:

  • A quick-start guide so you’re not overthinking things

  • Guided ‘stone-unturning’ activities that make honesty easier

  • Reflection, analysis, mapping, diagnostic, theme and planning cues, and

  • Simple reflection, action capture and planning tools (so thoughts and observations lead to change).

The Diagnostic is for Me
This is the part most leaders miss

 

You can’t fix what you can’t see clearly.

Most organisations are trying to improve performance while:

  • Guessing at root causes

  • Reacting to symptoms

  • Rolling out initiatives without alignment, or

  • Fixing everything instead of the few things that matter.

That’s not leadership failure.

That’s a diagnostic gap.

When you don’t have a clear picture:

  • Priorities multiply

  • Confidence drops

  • Momentum stalls, and

  • Time and money leak quietly every month.

Why this matters commercially

(not just culturally)

Gallup estimates low engagement costs the global economy trillions in lost productivity. Gallup.com

You don’t need the global number, though.

You feel your version of it every week:

  • The time sink of avoidable confusion

  • The cost of rework

  • The ‘nearly’ mistakes

  • The slow handovers

  • The quiet disengagement

  • The customer experience slipping by inches.

PEOPLE Principles™ Diagnostic is built to stop that bleed - fast.

Why the next 12–24 months matter more than the last 10 years

The ground has shifted whether you like it or not.

  • AI is accelerating change and competition rules

  • Intergenerational communication and working preferences, behaviours and expectations are clashing, and

  • Old ways of working don’t work like they used to.

If you rely on:

  • Informal communication

  • Heroic leadership

  • People ‘just knowing what to do’.

You’re carrying more risk than you think.

The next 12–24 months will quietly determine whether:

  • Your business adapts and strengthens, or

  • Slowly drifts, without a single obvious breaking point.

Standing still isn’t neutral anymore.
It’s the most expensive option.

What this is

really costing you

When your people aren’t aligned, empowered or able to raise issues early:

  • Work takes longer than it should

  • Mistakes repeat

  • Energy leaks everywhere

  • You become the decision bottleneck, and

  • Customers feel the impact before you do.

Even small inefficiencies, repeated week after week, can cost you tens - sometimes hundreds of thousands in lost time, wasted effort and missed opportunity.

You don’t need a spreadsheet to feel this.
You already do.

Get the Diagnostic Now
Why this exists

(and why it’s different)

I’ve spent years inside organisations where:

  • Leaders were working incredibly hard

  • Teams were capable and committed

  • Yet performance still flatlined.

Not because people didn’t care – but because no one had a clear, shared view of what actually mattered most.

This Diagnostic was built to solve that exact problem.

  • No theory for theory’s sake.

  • No tick-box assessments.

  • No pretending every business is the same.

  • Just clarity you can use.

Get the Diagnostic Now

Why listen to me

I’m Catherine Armshaw.

I’ve spent 20+ years working with business leaders and organisations trying to make ‘change’ work. Watching traditional, top-down theoretical approaches quietly fail in the process.

And it nearly always boils down to one thing: communication breakdowns.

PEOPLE Principles™ Diagnostic exists because I’ve seen what happens when:

  • Leaders don’t get the truth early enough

  • Staff stop speaking up

  • Hybrid working amplifies silence, and

  • Performance issues become expensive before anyone names them.

This is the simpler, faster, people-first diagnostic system I wish more businesses had adopted years ago.

Who this is for

This Diagnostic is for you if you:

  • Feel your business should be performing better

  • Are tired of guessing, and

  • Want clarity before committing time, money, or energy elsewhere.

It’s not for:

  • Leaders looking for a quick motivational hit

  • Businesses unwilling to face uncomfortable truths

  • Anyone hoping for a magic fix without thinking.

Get the Diagnostic Now
Price and what to do next

This is a small investment cost of:

ÂŁ997

Compare this to the cost of:

  • One avoidable client issue

  • One resignation you didn’t see coming

  • One month of dragging decisions, or

  • One quarter of flat performance because no one is speaking up.

Click below, get instant access, and start your diagnostic journey this week.

Get PEOPLE Principles™ Diagnostic now
Frequently Asked Questions

Is this just another culture or engagement survey?
No. This Diagnostic goes far beyond engagement scores. It identifies where performance, ownership and momentum are breaking down - and pinpoints the three priorities that will make the biggest difference if fixed first.

How long does it take to complete?
The Diagnostic is designed to be completed quickly and pragmatically. Most businesses complete it within days, if not weeks - and get immediate clarity.

Will this work for my type of business?
Yes. The Diagnostic focuses on how work actually happens, not industry-specific processes. It’s been designed to work across service-based, hybrid and people-dependent organisations.

What if we already know what’s wrong?
Most leaders think they do - but when tested, priorities are often misaligned or symptoms are mistaken for root causes. The Diagnostic brings objectivity and removes guesswork.

Can my team take part?
Yes - in fact, they’re the point. You’ll hear their real story, unfiltered.

What happens after the Diagnostic?
You’ll know exactly what needs to start being fixed and why.

Why not just run a survey myself?
Because surveys show symptoms. The Diagnostic uncovers causes.

Do I get a big report?
No. You get a sharp, actionable snapshot.

Will this tie me into consultancy fees?
No. One-off, fixed price. No subscription. No retainer. No surprises.

Guarantee

Try it risk-free. If after 7 days along the expedition you don’t start to see some of the clarity gaps, I’ll refund you. No questions asked.
Final question
 

 

Right now, you can:

  • Keep reacting

  • Keep guessing, and

  • Keep carrying the weight alone.

Or you can get clarity.

Which will you choose?

Start the Diagnostic and find out what actually needs fixing – first.

Get the Diagnostic now